How you make your clients feel important can make a huge difference in terms of keeping them and losing them to another salon. Different salons apply different methods of operating the business. Some depend on the old traditional paper filling system for managing their clients’ data. For others, it’s simply time to move on and become more efficient by using technology in the form of salon software. Salon systems automate most of the processes used in running a salon and may even help with other aspects, like customer service and marketing.
Are you planning to invest in software? Want to know how to make the most out of the system you’re using? If so, consider these benefits of using a salon system that helps you bring in new clients as well as maintain your current ones:
A good way of ensuring your clients come back is to ask them if they want to book another appointment before they exit the salon. Certain salon software can be set to ask the hairdresser or therapist if the client might want to book a future appointment as soon as payment is taken or even before. The system should also provide a report on clients who are overdue for appointments, and you can use that list to send personalised reminder SMS or emails directly.
With salon software, clients have a 24/7 system which lets them set their own wherever and whenever they wish. Clients can even request a specific stylist they want. Salon software can also notify you in advance of any no-shows.
The two-way text messaging typically available on systems is user-friendly for salons – you will be able to send personalized SMS to many people at once. Your system can use this for your marketing effort.
Create a loyalty scheme to help invite clients to come back more frequently. You can even program discounts for customers who bring along a friend. Or you can book them both at the same time. Salon systems can let you store details about your clients, like birthdays, favorite magazines, favorite tea, etc. With the client’s information, you can help you make their experience of your salon more fun and unforgettable.
Besides using your system directly for clients and appointment setting, you can also use it as well to monitor your stock. You can use it not just to count stock but to know which products you use the most too, thereby letting you order only what you really need. A few systems will also keep track of your stock levels and probably even order your stock automatically if you’re running low.